In today’s society, nothing speaks louder than money. Every time you make a purchase you are making a vote. This series highlights companies whose interests go beyond their bottom line. They’re promoting social change, sustainability and empowering consumers to make a difference. Use your dollar as your voice and make your money count. Support these innovative companies in using business as a force for good.
The problem: Food waste is a huge problem in the agriculture business. Believe it or not, half of the produce grown world wide will never make it to shelves. Produce is rejected by retailers because of superficial reasons (size, shape, colour) or due to faulty ordering, and are sent directly to landfill. Besides not being flawless in appearance, these “rejects” are perfectly good, highly nutritious fruits and veg.
The solution: Out of Montreal, LOOP Juice is as ingenious as it is delicious. The people behind the company – David Côté, Julie Poitras-Saulnier and Frédéric Monette – have a vision for a circular economy that emphasizes waste reduction.
LOOP partners with distributors to rescue rejected produce. Instead of tossing them in the trash, they pack 1.5 kg of imperfect fruits and veg into each one of their cold-pressed juices. Continuing their theme of innovation, Loop Juice has some of the most inventive flavours of cold-pressed juices we’ve ever tried. And at an excellent price to boot!
During the juicing process fruit and vegetable pulp accumulates as a by-product. To truly embody the circular economy concept, LOOP has partnered with sustainable dog treat company Wilder & Harrier. They use the nutrient dense pulp to create vegan treats for happy puppies everywhere, thus ending the cycle of waste.
The impact: By closing the loop, LOOP Juice has already saved almost half a million fruits and veggies from landfills. LOOP Juice embodies creativity and innovation and is a company we can most definitely get behind!
Besides being great for the environment and puppies alike, this juice is fresh and delicious. Flavours like Morning Glory (clementine, orange, strawberry) and Beach Bum (pineapple, yellow pepper, ginger, lime, turmeric) will set your taste buds ablaze. Currently available in Eastern Canada, use their store locator to find a retailer near you. And if you’re looking to treat your pooch, learn more about their puppy treats here.
Last modified: October 3, 2017